Apple, Right Now, It Is One Step Ahead and Two Steps Back
For Apple, right now, it is one step ahead and two steps back Having been hit by the exposure of 1.4BN iPhones and iPads worldwide, Apple has made the good move to cancel its 5.8-inch iPhone. But now the corporate has been warned about its biggest iPhone problem.
In an exclusive, the ever-reliable ETNews reveals Apple is going through fines worth thousands of millions of dollars due to the single greatest problem facing iPhones today: Apple is just not selling enough of them. Moreover, it’s chief rival Samsung, which is gunning for Apple, and the results will interest every Apple fan.
The reason Samsung is in search of “hundreds of billions of won” (100BN won is over $86M) as a result of Apple “demanded” that Samsung build a massive OLED display facility exclusively for iPhones. Overconfidence saw Apple drive its development based on claims it could require 100M OLED iPhone screens per year from the factory; however, quite than rising sales, demand for new iPhones has subsequently slumped.
Apple is unlikely to pay the fee; however, it will compensate Samsung instead through further contracts for OLED panels in new units. We already know the 2020 iPhone XR will adopt OLED however that is not enough to cover the shortfall on its own, so the extra capacity is understood to be used creating OLED panel upgrades for iPads and MacBooks.
This could be a massive enhance to customers as, regardless of their premium price tags, MacBook and iPad Pro ranges are nonetheless caught with LCD. Apple is known to be working with Foxconn on ‘Micro LED,’ next-gen display technology with the potential to supersede OLED, but it evidently won’t be prepared for several years.
As such, Apple’s overconfidence looks set to be everybody else’s gain. And with 2020 iPhones showing exactly why the upcoming 2019 iPhones are not worth buying, the introduction of OLED displays for iPads and MacBooks looks set to speed up.